Imagined by the aden + anais creative studio, our highly-curated white label collection offers a fresh aesthetic for the modern parent with an eye for design.
Our silky soft muslin swaddle blanket combines breathability and versatility with oh-so-soft viscose made from bamboo, making it the most luxurious fabric to use on your baby's delicate skin.
The White Label Collection can be found in selected boutiques and specialist retailers throughout Australia.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide.

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Enrich your space with the stunning pattern and ethically-made quality of the Herringbone PET Indoor/Outdoor Rug from FAB Rugs. Handmade by skilled artisans in fair trade conditions — certified by the GoodWeave organisation working towards ending child labour PET polypropylene fibres are soft yet durable with a luxurious textile feel Recycled fibres for an eco-friendly quality and your peace of mind UV stabilised to minimise colour fading even under the harsh Australian sun Outdoor safe for your convenience, or can be used indoors for high-traffic areas with kids or pets Rich patterns bring new life to your outdoor entertainment area or rumpus room Easy to clean — simply hose off and line dry NOTE: Colours and design may vary from the picture shown due to the handmade nature of the rug and your screen settings Learn More

Made with 100% cotton muslin and love, our classic musy mate lovey is sure to comfort and delight your little one. The cuddly companion is small enough to give to a newborn and the ideal size for toddlers to tote, making it the most perfect and snuggly transitional object. Plus, it’s not only machine washable but it gets softer every time you wash it.Made with 100% cotton muslin and love, our classic musy mate lovey is sure to comfort and delight your little one. The cuddly companion is small enough to give to a newborn and the ideal size for toddlers to tote, making it the most perfect and snuggly transitional object. Plus, it’s not only machine washable but it gets softer every time you wash it. Learn More

Bring out the beauty and elegance with a touch of global inspiration with this head turning, eye catching pile. The Legacy Navy Rug made from quality polypropylene materials is machine woven in Turkey. It showcases an intertwining diamond scheme laid in a dark hue context, with duly imposed serge edges of interloping black and navy yarns adding more value and durability to the product. Definitely high chic and can withstand well-traveled areas.

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Rich Autumn hues and transitional designs are at the heart of our new MAGNOLIA Collection by Rug Culture. MAGNOLIA comes in two designs, each available in five gorgeous new season colours. Featuring a substantial 8mm pile and woven on jacquard looms, this range not only looks amazing on the floor but offers comfort and functionality too. Learn More

The Syracuse Waist Belt was designed specifically for waitstaff and is a modern and stylish alternative to an apron. It's perfect for the bartender who is quick on their feet, the server who is a master of efficiency.

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Babylon is the perfect collection for Summer, bursting with colour, life and character. The use of ornate geometric and floral motifs make these statement rugs a visual delight that will work beautifully in Bohemian and eclectic settings. Learn More

One of our best sellers, the 5-panel construction offers a clean surface for decoration.|
Fabric: 100% cotton twill
Structure: Structured
Profile: High
Closure: Hook and loop

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A cushion is an easy answer to providing additional comfort and a fresh new look to your home. The cable knit top surface design has a silver foil finish for a hint of metallic sparkle in your living room or bedroom. The reverse is plain cotton, with a zip for easy removal.

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