Imagined by the aden + anais creative studio, our highly-curated white label collection offers a fresh aesthetic for the modern parent with an eye for design. Breathable, versatile and soft as a mother's touch, our 100% cotton muslin swaddle simplifies what can be a chaotic time. No matter how you're using it—stroller cover, burp cloth or nursing cover to name just a few—it surrounds your little one in comfy goodness round the clock. The White Label Collection can be found in selected boutiques and specialist retailers throughout Australia.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide.